![]() Both will work, though fully animated infographics won’t fit on Twitter so you might still want the smaller preview gifs to encourage clicks. Or you can pick some statistics from the infographic and create an animated gif that showcases them and entices users to click through to the full infographic. You could, as Animagraffs does, create fully animated infographics. With animated gifs, you can take the next step forward. Infographics bring bland textual information into a graphical format which is both more attractive and more engaging than the text itself. The absolute low budget way to do this is with software like GifCam, but there are all kinds of ways to convert a video clip into a gif of varying levels of quality. ![]() Now you can create gifs of opening scenes from your videos or of particularly important quotes and use them to promote the video on Twitter. However, chances are you’re using YouTube or video hosted on other sites as part of your promotion elsewhere. While Twitter converts the gifs behind the scenes into video files, it doesn’t allow you to upload videos to be formatted in their MP4. They need to tie in to your promotion in some way. That’s the key once the celebration passes, you shouldn’t just post gifs for the sake of posting them. Get right to business and start posting gifs that have something to do with whatever it is you’re promoting with your tweets. The celebration going on is going to get old very quickly, so try to avoid drawing it out any longer than you need to. Gifs are mostly light-hearted in nature, but you can use them for pretty much any purpose. Be aware that the play button is white with no outline, so if your gif begins with a white screen, users won’t see the play button. By default, they don’t play, so a demonstration helps teach your users to click them to view their contents. A celebratory first gif points out to your followers – those who haven’t already been exposed – what a gif is and how it works through Twitter. ![]() ![]() This helps make the concept trend, for one thing, but it’s actually subtly beneficial to your brand. The first thing most brands did upon hearing the Twitter gif announcement was find or create a unique gif that celebrates the ability to upload gifs. ![]()
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